Tag Archives: Twitter

How PR is like Mean Girls

The Coffee: I am slightly embarrased to compare my job to Mean Girls, but come on, you can’t deny it.

That’s So Fetch: Keeping up with PR news is similar to keeping up with the latest catch phrases. One minute you’re in and the next you accidently tweeted about yesterday’s news that no one cares about. It is important to take every bit of information with a grain of salt, but still act quickly. Seasoned professionals realize what information to act upon and what to shove into the “fetch” category.

On Wednesday’s we wear pink: Often is it diffcult for agencies to fit in with a client with out understanding thier habits first. This also applies for clients picking the right agency. I believe that agencies should always put on a different pair of shoes, so to speak, for each client because they typically demand separate needs.

Full of Secrets: What PR professional doesn’t have a secret contact at so and so newspaper, a new release only for frenemies, or the latest issue of that trendy magazine before you do. Just don’t let it go to your head. Remember to keep friendly ties with as many people as possible; nobody likes a media snob.

There’s a 30% chance it is already raining: Okay try not to predict the weather like Karen, or the news for that matter. Karen is an example of how not to act upon trends. You need to be ahead of the game no matter what.

The Cream and Sugar: Since the age of three, I have been on my toes dancing. I used to pretend I was a Rockette in my tile kitchen only scratching the floor with my tap shoes. It takes a dancer to really appreciate dance art, and I love this photography by Jordan Matter entitled, New Dancers Among Us.


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When life hands you limes, grab a Corona

The Coffee: After moping around a bit on Sunday evening because clearly Giselle hasn’t been doing her job, I realized that I can watch the Superbowl ads and nothing else.

What I predict for this year is a wave of social media influences including Twitter competitions, YouTube links, Facebook campaigns and Foursquare check-ins. Advertisers can really make their bagillion dollar spot worth while if they do not limit it to 30 secs.

Who will be most innovative this year? Anheuser-Busch InBev, Pepsi, Walt Disney, General Motors, Coca-Cola, or an underdog we didn’t see coming?

Here is my favorite from last year (shout out to Betty White’s 89th birthday!)

With smartphone ready in hand, I hope to win some useless crap or at least beer.

The Cream & Sugar: Regis Philbin retires. Will they replace him with someone as smart hot as Kelly? I would like to see a Craig Ferguson type British irish guy. Please just not Kelly’s husband, the cuteness cup would runneth over. But this poll from People mag puts Mark with 54%!

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Filed under January 2011