The Coffee: I am slightly embarrased to compare my job to Mean Girls, but come on, you can’t deny it.
That’s So Fetch: Keeping up with PR news is similar to keeping up with the latest catch phrases. One minute you’re in and the next you accidently tweeted about yesterday’s news that no one cares about. It is important to take every bit of information with a grain of salt, but still act quickly. Seasoned professionals realize what information to act upon and what to shove into the “fetch” category.
On Wednesday’s we wear pink: Often is it diffcult for agencies to fit in with a client with out understanding thier habits first. This also applies for clients picking the right agency. I believe that agencies should always put on a different pair of shoes, so to speak, for each client because they typically demand separate needs.
Full of Secrets: What PR professional doesn’t have a secret contact at so and so newspaper, a new release only for frenemies, or the latest issue of that trendy magazine before you do. Just don’t let it go to your head. Remember to keep friendly ties with as many people as possible; nobody likes a media snob.
There’s a 30% chance it is already raining: Okay try not to predict the weather like Karen, or the news for that matter. Karen is an example of how not to act upon trends. You need to be ahead of the game no matter what.
The Cream and Sugar: Since the age of three, I have been on my toes dancing. I used to pretend I was a Rockette in my tile kitchen only scratching the floor with my tap shoes. It takes a dancer to really appreciate dance art, and I love this photography by Jordan Matter entitled, New Dancers Among Us.