Monthly Archives: January 2011

How PR is like Mean Girls

The Coffee: I am slightly embarrased to compare my job to Mean Girls, but come on, you can’t deny it.

That’s So Fetch: Keeping up with PR news is similar to keeping up with the latest catch phrases. One minute you’re in and the next you accidently tweeted about yesterday’s news that no one cares about. It is important to take every bit of information with a grain of salt, but still act quickly. Seasoned professionals realize what information to act upon and what to shove into the “fetch” category.

On Wednesday’s we wear pink: Often is it diffcult for agencies to fit in with a client with out understanding thier habits first. This also applies for clients picking the right agency. I believe that agencies should always put on a different pair of shoes, so to speak, for each client because they typically demand separate needs.

Full of Secrets: What PR professional doesn’t have a secret contact at so and so newspaper, a new release only for frenemies, or the latest issue of that trendy magazine before you do. Just don’t let it go to your head. Remember to keep friendly ties with as many people as possible; nobody likes a media snob.

There’s a 30% chance it is already raining: Okay try not to predict the weather like Karen, or the news for that matter. Karen is an example of how not to act upon trends. You need to be ahead of the game no matter what.

The Cream and Sugar: Since the age of three, I have been on my toes dancing. I used to pretend I was a Rockette in my tile kitchen only scratching the floor with my tap shoes. It takes a dancer to really appreciate dance art, and I love this photography by Jordan Matter entitled, New Dancers Among Us.


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Internships – Caffeine for your Career

The Coffee: For those of you pondering interning is just for wannabes, you are sadly mistaken. I completed two six-month internships, and I am now on my third. I do not even own a degree yet.

So what are the benefits of being presumably ignored by upper management, driving around the city in the company car, or fetching the food for a client meeting? Here are a handful of tips.

  1. Networking. Networking. Networking. Use LinkedIn, obtain letters of rec, make friends. More often than not, when I go on an interview I find the hirer asking more about who I know from here or there. Trust me, it will help you in the end when you try to land the BIG job.
  2. Learn miscellaneous talents. College most certainly does not teach you much (except how many shots it takes before you fall on the bar floor). I find I learn the most while working, following my colleagues, and taking notes. You would be surprised how much your boss dishes to little naive you!
  3. Decide a career. Well obviously. But seriously, if you hate your internship, you probably should not do it as a living.
  4. Patience. One of the most important things I learn is how to wait. You will have slow days. If you ask for work, it will come.
  5. Smile. Yes, it is true. A smile and positive attitude can really get you places. They’ll exclaim  “Oh that intern, she looks like she is having fun!”

The Cream and Sugar: How do people think of these things! This is something I only dream about!

I am talking about these sweet potato cinnamon rolls from one of my favorite food bloggers, So Good and Tasty. Literally my two favorite food splurges are sweet potato fries or anything with cinnamon. Thanks for making me wish I was anywhere but this darn cubicle.


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“Man cannot live by bread alone; he must have peanut butter.”

The Coffee: A feel as though a large aspect of my life is an analogy to peanut butter. My job, my friends, my hobbies; often I feel as though they are all stuck together in one way or another.

It is difficult to find time for all your commitments when they are essentially from completely different jars. One thing that I try to remember is that you should always find time for each commitment, and if you can’t, then you probably shouldn’t call yourself a part of the group at all.

I feel half heartedly committed to the vast area of social media tools I subscribe to. This article from BBC suggests a thought I pondered for some time now. Are social networks making us less human? I agree that tools such as Facebook can help you interact with international friends, but it’s ridiculous that my two roommates were Facebook chatting one another last night while sitting on the same couch.

Keep in mind that staying with the times doesn’t mean you can’t put away your cell phone during dinner perhaps with family or close friends.

The Cream and Sugar: This amazing book I heard about that I think I need, but probably don’t. Good to the Grain: Baking with Whole Grain Flours.

Recently, my mother and I are obsessed with cooking with wheat flour when I am home for a few days here and there…such as whole wheat grilled pizza or whole wheat cinnamon swirl bread. While my interning/college lifestyle doesn’t allow me to even remotely be able to afford these recipes, it is nice to dream. Right?


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Change your mind and a better mood might come along…

The Coffee: How appropriate. It’s National Coffee Break Day.

I would like to take a moment and think about how many coffee breaks I take. It is a little upsetting that today’s society focuses more on the break rather than the grind. Take Starbucks new reveal; they now accept mobile payments nationwide with a smartphone. This to me is deadly. My debit card is already like monopoly money never mind a little machine that thinks your phone is the bank. Starbuckians will now have the ability to overdose on overpriced coffee only further perpetuating the coffee addiction.

While critics say that coffee consumption will drop for younger generations, this doesn’t mean that caffeine intake will. If you are drinking coffee to get through your day, you must not enjoy it very much. Take your next break to evaluate what excites you, keeps you going, puts you in a good mood. Once you figure it out, you shouldn’t need caffeine.

The Cream and Sugar: Really? I love soccer; I don’t love soccer as much as my dutch roommate so I WILL NOT show her this picture. This 8 armed slimy beast definitely snatched the win from Holland. Europeans are so weird.

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When life hands you limes, grab a Corona

The Coffee: After moping around a bit on Sunday evening because clearly Giselle hasn’t been doing her job, I realized that I can watch the Superbowl ads and nothing else.

What I predict for this year is a wave of social media influences including Twitter competitions, YouTube links, Facebook campaigns and Foursquare check-ins. Advertisers can really make their bagillion dollar spot worth while if they do not limit it to 30 secs.

Who will be most innovative this year? Anheuser-Busch InBev, Pepsi, Walt Disney, General Motors, Coca-Cola, or an underdog we didn’t see coming?

Here is my favorite from last year (shout out to Betty White’s 89th birthday!)

With smartphone ready in hand, I hope to win some useless crap or at least beer.

The Cream & Sugar: Regis Philbin retires. Will they replace him with someone as smart hot as Kelly? I would like to see a Craig Ferguson type British irish guy. Please just not Kelly’s husband, the cuteness cup would runneth over. But this poll from People mag puts Mark with 54%!

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New Year. New Coffee.

It’s snowing outside right now. Not that shit that pretends it’s snow and is actually glorified rain, but the big fluffy flakes you want to catch in your month even though they may be polluted. 2011 is a new year for me and although I want to cry tears of flames to obliterate this mess outside the office window, I have hope that finally starting a blog may melt away the worries.

The Coffee: I drink my coffee black. I like my information plain. Such as Jay Dolan’s hysterical analysis of Quora.

The Cream & Sugar: What distracts me from the coffee, such as making these amazing cookies or knowing as much about wine as this guy.

Stay with me. I’m the new gal 😉

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